This TechAffair.com exclusive gives a glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: March 19th, 2009, Class 1
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

Speaking of Jeff Bezos (chief executive officer and chairman of the board of Amazon.com), did you know he was on the cover of TIME Magazine? Check out this cool poster…

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Tags: Amazon, andreas weigend, AT&T, Contributions, Data Mining, Email, Google, Jeff Bezos, Machine Learning, Marketing, Mobile, Official Airline Guide, Self-interest, Shaun Tai Films, T-Mobile, Tony Hsieh, Twitter, UC Berkeley, United Airlines, Web 2.0, Weigend.com