Friday, July 10th 2009. Adobe announced an Adobe AIR application called Adobe Wave that lets publishers notify their users of updates directly on their desktop. Twitter popularized this trend, lets see how Adobe runs with it…

Check out DigitalBeat’s article, "Adobe Wave: Lets publishers “wave” hi to users directly from the desktop".

and…

If you want to give Adobe Wave a try, check out Adobe Labs where you can sign up to use the Adobe Wave Prerelease program.

Image: MJJ Productions

Rest in Peace Michael Jackson aka the “King of Pop“. Jackson was the “Most Successful Entertainer of All Time”—13 Grammy Awards, 13 number one singles in his solo career—more than any other male artist in the Hot 100 era. Jackson’s distinctive musical sound and vocal style influenced many hip hop, pop and contemporary R&B artists.

Nintendo takes physical video gaming to a whole new level - a cool add-on actually wraps around the gamers finger and takes their pulse.

The Wii Fit Plus is due this fall and expect two new titles starring the very profitable and cute, Mr. Mario (and I’m assuming Luigi): Super Mario Bros. Wii and Super Mario Galaxy 2. Of course, the Wii will also “…enable users to compete with each other over the Internet. It will also offer gentle exercises for the elderly, and will respond to player inputs more precisely than the current version.”

Watch out Sony! Here Wii come!!

Eminem and Bruno (Sasha Baron Cohen) get into an odd squabble at the MTV Movie Awards. The event has caused a stir, and shock at the MTV Movie Awards, leaving ‘anti-anything’ rapper Eminem red-faced in an apparent stunt gone bad at the star-studded ceremony in Los Angeles, California (May 31, 2009).

Eminem cursed out Cohen (of course MTV bleeped out the words), before bodyguards threw the shock-actor off of the rap megastar. Eminem got out of his seat and walked out of the event. He had performed minutes earlier live on stage to a standing ovation. Stunt or not, the whole ordeal was quite entertaining and quickly spread word-of-tweet via twitter and visible to the world online via YouTube (thus making it to TECHAFFAIR).

Justin Long is NOT Cool (think Dodgeball, think Herbie)… nor does he make us want to purchase an Apple (think “Get a Mac”). In a recent eMarketing MBA course at UC Berkeley, one graduate student even felt disrespected and offended by Apple’s ongoing advertisement campaign:

“The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company’s advertising agency. Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the ads in the campaign have become easily recognizable because each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac running Mac OS X (”Hello, I’m a Mac.”), while a man in a more formal suit-and-tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows (”And I’m a PC.”). The two then act out a brief vignette in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal, stuffy and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. Some recent ads have shifted focus away from comparing features of the computer systems to a more general comparison. The most recent ones, however, are mainly concerning Microsoft’s latest operating system, Windows Vista.

The original American ads star actor Justin Long as the Mac and author and humorist John Hodgman as the non-Mac PC, and are directed by Phil Morrison.” Source: Wikipedia

What the controversial advertising campaign does teach us is that traditional advertising (television spots) mixed with Web 2.x (i.e. twitter), namely word-of-blog / type, creates a unique forum for bi-directional communication and dialogue. Check out these creative, yet clashing video advertisements courtesy YouTube:

“Hi, I’m a Mac, and I’m a PC” Full TV Advertisements (15 total combined)

“I’m a PC” Full TV Advertisement

Laptop Hunters $2000 - Sheila gets an HP HDX - Full TV Advertisement

So who wins - Mac or PC? Or is it really, choosing your poison???