Oakland Digital (ODALC) presents:
“Social Media for Small Business”
an Online Marketing Symposium

When used properly, social media can be a great tool to help your small business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. “Social Media for Small Business” will help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business.

You’ll receive information and educational demos full of ideas and tips you can start using right away to build your online brand using social media. This is a historic technology event you won’t want to miss!

Who Should Attend? Small business owners, non-profits, entrepreneurs, realtors, consultants, associations, social & community activists, neighborhood leaders, churches, and chambers of commerce (any organization that wants individual social media consultation).

Keynote speakers include:

• Social Data Revolution, Andreas Weigend, Ph.D.
• GetSatisfaction, Wendy Lea

Presentations and Educational Demos from:

• City of Oakland, Mayor Jean Quan [A New Oakland]
• Oakland Digital, Shaun Tai [Overview of Social Media]
• Constant Contact, Kelly Flint [Social Media & Email Marketing]
• YP.com, Stephen Perez [Online & Mobile Advertising]
• InOak, Patrick Hurley [Collaboration and Community]
• The B on Broadway, Zach Seal [Free Downtown Shuttle]

SPACE IS LIMITED. REGISTER EARLY!
www.oaklandsocialmedia.com

Craig Alexander Newmark (Internet entrepreneur best known for being the founder of the San Francisco-based website Craigslist) and Andreas Weigend meet and have a fascinating discussion covering Craigslist, Wikipedia and the Social Data Revolution!

DJ Patil and Andreas Weigend sit down and have a fascinating discussion covering the following “LinkedIn-related” topics: product development, organization, manipulation of data, being clever, exclusive LinkedIn insight. and much more!

DJ Patil‘s has diverse experiences in a wide range of domains. Strong experience in working in ambiguity to solve complex problems. Focus on strategy, development , operations, and defining unique solutions. Experience in developing unique solutions via broad partnerships. Always looking to innovate by bringing smart people together.

DJ has an excellent track record of innovating using data & machine learning to develop revenue generating products. Some of LinkedIn’s products include “People You May Know“, “Who Viewed My Profile” & “Groups You Might Like“. Currently DJ is Chief Scientist & Sr. Director – Product Analytics at LinkedIn.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

Technorati is an Internet search engine for searching blogs. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

Peter Hirshberg and Andreas Weigend have a fascinating discussion covering the following topics: the future of Twitter, People 2.0, Web 2.0, TV and books: are they going away?, the use of media and its meaning, shared moments, early film & stage (D.W. Griffith), birth of radio, Facebook, Google and much more!

A Silicon Valley executive, entrepreneur and marketing specialist, Peter Hirshberg might just be the definitive voice on how new technology affects business and culture.

The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.)

Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption – and how they’ve changed, both online and off.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries.

Reid Hoffman (Executive Chairman and co-Founder of LinkedIn) and Andreas Weigend have a great conversation covering the following topics: People are participants / interaction, psychological ecosystem, the idea that everybody is a small business, lead generation (of someone who looks ‘me’ up) vs. traditional advertising, looking at people in common: help with decision making, using the LinkedIn network as a lens, social construction, the notion of asymmetry, and the future of jobs namely “free agent nation.”

Reid Hoffman (born August 5, 1967) is an American entrepreneur and angel investor. Hoffman is best known as the founder of LinkedIn, a social network used primarily for business connections and job searching.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.