Technorati is an Internet search engine for searching blogs. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

Peter Hirshberg and Andreas Weigend have a fascinating discussion covering the following topics: the future of Twitter, People 2.0, Web 2.0, TV and books: are they going away?, the use of media and its meaning, shared moments, early film & stage (D.W. Griffith), birth of radio, Facebook, Google and much more!

A Silicon Valley executive, entrepreneur and marketing specialist, Peter Hirshberg might just be the definitive voice on how new technology affects business and culture.

The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.)

Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption – and how they’ve changed, both online and off.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.

David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.

Relevant read! The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Video filmed and produced by Shaun Tai.

This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

Andreas S. Weigend IS the Social Data Revolution

Andreas S. Weigend is an expert in data mining and e-business. As the Chief Scientist of Amazon.com, he became known for innovations in measuring, modeling and predicting customer behavior and for the successful application of these ideas to marketing. Andreas received his Ph.D. from Stanford University in physics in 1991, and was a researcher at Xerox PARC (Palo Alto Research Center) and at the Santa Fe Institute.

An interesting read: “Music in the Digital Age: An Interview with MusicStrands’ Andreas Weigend”

9.7-inch display w/ auto-rotating screen, Amazon's Kindle DX!

Jeff Bezos (CEO of Amazon) unveiled the much-anticipated large-screen Kindle e-reader in a lecture hall Wednesday at the downtown Pace University. Called the Kindle DX, the new device is geared toward readers of personal and professional documents, newspapers, and magazines – and textbooks, a potentially huge target market.

A few highlights: a native PDF reader, very cool rotating display, 3,500-document capacity, large display and a beautiful white, sleek design.

Is THIS the future for the newspaper industry??? I can’t help but think, why not just ‘Google News’ your daily dose of drama. Thoughts please…