Want to be PHAME-ous? Starting with a Problem, coming up with Hypothesis, that then suggest different Actions, defining a rich set of Metrics, and then getting the answers by running Experiments: This is the PHAME framework. it is explained in these two videos of Andreas Weigend’s keynote at the Facebook Developer Garage (March 25, 2009, San Francisco, more at kontagent.com/blog).

Who: Andreas Weigend (Data Mining Professor at Stanford and Former Chief Scientist at Amazon) – Keynote Speaker.

Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.

Videos filmed and produced by Shaun Tai.

This TechAffair.com exclusive gives a glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: March 19th, 2009, Class 1
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

Speaking of Jeff Bezos (chief executive officer and chairman of the board of Amazon.com), did you know he was on the cover of TIME Magazine? Check out this cool poster…

While at the Ogilvy conference a few years ago (February 16th -17th, 2006 in Barcelona | Ogilvy GSM Conference: “Intention, Attention, and Interaction”), Anil of Mobuzz TV sat down and had a chat with Andreas Weigend about Web 3.0 and the future of interactivity.

In this video, Andreas predicts that Web 3.0 will offer “incentives” for the user; with incentive driven sites such as Live.com and their cashback program, Andreas proves himself as a visionary.