Technorati is an Internet search engine for searching blogs. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

Peter Hirshberg and Andreas Weigend have a fascinating discussion covering the following topics: the future of Twitter, People 2.0, Web 2.0, TV and books: are they going away?, the use of media and its meaning, shared moments, early film & stage (D.W. Griffith), birth of radio, Facebook, Google and much more!

A Silicon Valley executive, entrepreneur and marketing specialist, Peter Hirshberg might just be the definitive voice on how new technology affects business and culture.

The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.)

Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption – and how they’ve changed, both online and off.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries.

Reid Hoffman (Executive Chairman and co-Founder of LinkedIn) and Andreas Weigend have a great conversation covering the following topics: People are participants / interaction, psychological ecosystem, the idea that everybody is a small business, lead generation (of someone who looks ‘me’ up) vs. traditional advertising, looking at people in common: help with decision making, using the LinkedIn network as a lens, social construction, the notion of asymmetry, and the future of jobs namely “free agent nation.”

Reid Hoffman (born August 5, 1967) is an American entrepreneur and angel investor. Hoffman is best known as the founder of LinkedIn, a social network used primarily for business connections and job searching.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

Andreas S. Weigend, Ph.D. speaks with Sean Ammirati (CEO of mSpoke) and Walker Fenton (NewsGator).

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Sean Ammirati embodies extraordinary. From his humble beginnings as a FoxPro programmer for hire in 8th grade (his client would send a car for him) to a resume that reads like a Whos Who of A-list employers, Sean has been driving to make a difference. Once an aspiring programmer, Sean has found his niche as a new technology evangelist. Currently, this manifests itself in his passion for helping publishers to revitalize their online content with mSpokes adaptive personalization solutions.

Walker Fenton began his career in the Internet working for Netcom Online Communications, the first nationwide dial-up Internet Service Provider, and has since been involved with several start-ups including dbDoctor, Inc. and Xaffire, Inc. Walker received a BA in Economics from Colby College and has an MBA from Regis University.

Video filmed and produced by Shaun Tai.

On the eve of the launch of Geoffrey Miller’s book “Spent: Sex, Evolution, and Consumer Behavior”, we discuss the key role of openness, the importance of dialogue, and the true reason for advertising.

Geoffrey, a tenured professor at the University of New Mexico, combines an evolutionary framework with a data driven mindset to create insights about consumers. Openness, perhaps the least studied of the Big Five personality traits, and inherited to a large degree, is often underestimated. As we reflect on how our time as graduate students in Cognitive Psychology at Stanford has shaped us – Geoffrey worked with Roger Shepard and I with David Rumelhart — we discuss how marketers used to force-communicate customers, and got away with ignoring the deeply social characteristics of humans. Furthermore, Geoffrey explains, the traditional goal of advertising was to demonstrate to a few potential buyers the large symbolic significance of a product for the broad masses. Communication now having primarily become C2C, consumer to consumer, and C2W, consumer to world: what is the impact of the Social Data Revolution on advertising and consumer behavior?

Courtesy: Andreas Weigend, weigend.com/blog

Purchase the book today @ Amazon.com! Spent: Sex, Evolution, and Consumer Behavior

Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.

David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.

Relevant read! The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Video filmed and produced by Shaun Tai.