Technorati is an Internet search engine for searching blogs. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.
A Silicon Valley executive, entrepreneur and marketing specialist, Peter Hirshberg might just be the definitive voice on how new technology affects business and culture.
The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.)
Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption – and how they’ve changed, both online and off.
Justin Long is NOT Cool (think Dodgeball, think Herbie)… nor does he make us want to purchase an Apple (think “Get a Mac”). In a recent eMarketing MBA course at UC Berkeley, one graduate student even felt disrespected and offended by Apple’s ongoing advertisement campaign:
“The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company’s advertising agency. Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the ads in the campaign have become easily recognizable because each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac running Mac OS X (“Hello, I’m a Mac.”), while a man in a more formal suit-and-tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows (“And I’m a PC.”). The two then act out a brief vignette in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal, stuffy and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. Some recent ads have shifted focus away from comparing features of the computer systems to a more general comparison. The most recent ones, however, are mainly concerning Microsoft’s latest operating system, Windows Vista.
The original American ads star actor Justin Long as the Mac and author and humorist John Hodgman as the non-Mac PC, and are directed by Phil Morrison.” Source: Wikipedia
What the controversial advertising campaign does teach us is that traditional advertising (television spots) mixed with Web 2.x (i.e. twitter), namely word-of-blog / type, creates a unique forum for bi-directional communication and dialogue. Check out these creative, yet clashing video advertisements courtesy YouTube:
“Hi, I’m a Mac, and I’m a PC” Full TV Advertisements (15 total combined)
“I’m a PC” Full TV Advertisement
Laptop Hunters $2000 – Sheila gets an HP HDX – Full TV Advertisement
So who wins – Mac or PC? Or is it really, choosing your poison???
Widget Summit hosted its third annual conference November 3rd and 4th at Hotel Nikko in San Francisco. Widget Summit is the premier widget conference educating hundreds of attendees a year on business and development best practices in the emerging widget industry.
The Widget Summit 2008 conference program included a detailed look inside the widget platforms changing the way users interact with rich content across multiple environments. Widget Summit will help you reach and engage new audiences across multiple platforms including over 180 million Windows Vista desktops, 25 million active Facebook users, 10 million iPhone smartphones, or the millions of users that call My Yahoo! and iGoogle home every day. The world of widgets reaches beyond a standard web address and into the desktops, mobile phones, social networks, blogs, and personal homepages of today’s fragmented online engagements.
Check out the following Widget Summit 2008 videos:
Jonathan Carrigan of CBC shares business lessons learned while completing his MBA and in practice with the Canadian Broadcasting Corporation.
iPhone developers share their mobile development experience on this new platform. Brian Fling of Fling Media, Tom Conrad of Pandora, Dom Sagolla of DollarApp, and Sunil Verma of Mobclix discuss the iPhone native application platform with moderator Raven Zachary.
Ryan Sarver of Skyhook Wireless and Chris Butler share the current state-of-the-art for geolocation-aware widget implementations and the data targeting available within.
TECHAFFAIR shares a unique insider’s perspective into the ever-changing (and exciting) technology world.
How? By creating original broadcasting media documented at V.I.P.-only tech events; TECHAFFAIR provides exclusive content and interviews with tech giants, while spreading invaluable knowledge for those who do not have access to Silicon Valley, the heart of the Bay Area and world-changing innovation.
TECHAFFAIR is your 'master' key to the biggest technology companies including:
