Byron Reeves - Professor in the Dept. of Communication at Stanford University

Byron Reeves (twitter: @byronreeves) on Gaming for Work. In this intriguing video (Part 2 of 2), Byron speaks on using games and virtual worlds to change the way people work and businesses compete. Presentation titled “Work Sucks - Games are great“. Filmed July 31st, 2009 in Palo Alto at the fbFund HQ by Shaun Tai of SHAUN TAI Films (ZTY MEDIA), ©2009.

ABOUT BYRON REEVES

Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute (Human Sciences and Technologies Advanced Research) and its industrial affiliate program, Media X. He is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and has published over 100 scientific papers about media and psychology. His research has been the basis for a number of new media products for companies such as Microsoft, IBM, and Hewlett-Packard, in the areas of voice interfaces, automated dialogue systems, and business process simulations. He is currently working on the application of multi-player game technology to behavior change and the conduct of serious work, and is Co-Founder of Seriosity, Inc., a company building enterprise software inspired by game psychology.

ABOUT FBFUND REV

fbFund is a fund focused on continuing to create incentives for the development of applications on Facebook Platform. Initially, the fund will make available $10 million in capital which may grow over time.

We are forming this fund to help grow the Facebook application ecosystem. By decreasing the barrier to start a company, we hope to entice an even larger group of people to become entrepreneurs and build a compelling business on Facebook Platform. We hope this is also a funding model that other venture capitalists will follow.

For more information, please visit fbFund.com

Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.

David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.

Relevant read! The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Video filmed and produced by Shaun Tai.

Ted Shelton is currently CEO of The Conversation Group. Ted has spent the past 20 years working in the high tech industry, as a software developer and executive in both public and privately held companies. Prior roles include Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere.

Nobody likes being interrupted by irrelevant marketing messages. In this 7-minute conversation after class at Haas, Ted Shelton and Andreas Weigend discuss how sharing data leads to higher expectations towards relevance and serendipity.

Video filmed and produced by Shaun Tai.

Need a relaxing CD? Listen to clips of Serendipity: Music from the Miramax Motion Picture