9.7-inch display w/ auto-rotating screen, Amazon's Kindle DX!

Jeff Bezos (CEO of Amazon) unveiled the much-anticipated large-screen Kindle e-reader in a lecture hall Wednesday at the downtown Pace University. Called the Kindle DX, the new device is geared toward readers of personal and professional documents, newspapers, and magazines – and textbooks, a potentially huge target market.

A few highlights: a native PDF reader, very cool rotating display, 3,500-document capacity, large display and a beautiful white, sleek design.

Is THIS the future for the newspaper industry??? I can’t help but think, why not just ‘Google News’ your daily dose of drama. Thoughts please…

This TechAffair.com exclusive gives a glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: March 19th, 2009, Class 1
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

Speaking of Jeff Bezos (chief executive officer and chairman of the board of Amazon.com), did you know he was on the cover of TIME Magazine? Check out this cool poster…