This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

TechAffair.com sits down with Andreas S. Weigend, Ph.D. former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems. Here, Andreas tells us what the Social Data Revolution is: connecting data, social data.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems.

Andreas Weigend advises exciting startups and consults for established firms including Alibaba, Best Buy, Lufthansa, MySpace, and Nokia; helping some of the most brilliant entrepreneurs and executives around the world leverage user data to create innovative products and business models.

Video filmed and produced by Shaun Tai.

FYI: I connect to the internet with a Linksys WRT54G2 Wireless-G Broadband Router. Check it out!