This TechAffair.com exclusive gives a glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: March 19th, 2009, Class 1
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

Speaking of Jeff Bezos (chief executive officer and chairman of the board of Amazon.com), did you know he was on the cover of TIME Magazine? Check out this cool poster…

Zune HD(?) - Images above are renderings, not the actual thing.

Let it be known: I’ve never owned an iPod or iPhone (nor do I want one). Matter of fact, I still use a 1st Generation Microsoft Zune for all of my listening needs; it works great… so why upgrade? The 30gb storage space is more than enough, and the LCD screen is plenty, although rarely used. I love the automatic software update too.

Now it is rumored that Zune is releasing a “Zune HD” which appears to be an upgraded MP3 player but also (down the road) Microsoft’s answer to the very ‘hip’ and heavily marketed iPhone. Zune for mobile phones – picture that!

But will a more slim, redesigned Zune with a tiny 16:9 aspect ratio screen, capable of playing back HD media be enough? What about a touch screen with TV-output such as a mini-HDMI port? As an avid video and tech enthusiast, my answer is no, these features will not be enough to change the minds of Mac nation.

Either way, I’ll be sticking to my trusty ole 1st gen. Zune.

Need an MP3 player that can store 30,000 songs, 25,000 photos, or 375 hours of video? My next upgrade is a 120GB Zune – the thing is a beast!

TechAffair.com sits down with Andreas S. Weigend, Ph.D. former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems. Here, Andreas tells us what the Social Data Revolution is: connecting data, social data.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems.

Andreas Weigend advises exciting startups and consults for established firms including Alibaba, Best Buy, Lufthansa, MySpace, and Nokia; helping some of the most brilliant entrepreneurs and executives around the world leverage user data to create innovative products and business models.

Video filmed and produced by Shaun Tai.

FYI: I connect to the internet with a Linksys WRT54G2 Wireless-G Broadband Router. Check it out!

While at the Ogilvy conference a few years ago (February 16th -17th, 2006 in Barcelona | Ogilvy GSM Conference: “Intention, Attention, and Interaction”), Anil of Mobuzz TV sat down and had a chat with Andreas Weigend about Web 3.0 and the future of interactivity.

In this video, Andreas predicts that Web 3.0 will offer “incentives” for the user; with incentive driven sites such as Live.com and their cashback program, Andreas proves himself as a visionary.