Friday, July 10th 2009. Adobe announced an Adobe AIR application called Adobe Wave that lets publishers notify their users of updates directly on their desktop. Twitter popularized this trend, lets see how Adobe runs with it…

Check out DigitalBeat’s article, "Adobe Wave: Lets publishers “wave” hi to users directly from the desktop".

and…

If you want to give Adobe Wave a try, check out Adobe Labs where you can sign up to use the Adobe Wave Prerelease program.

Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.

David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.

Relevant read! The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Video filmed and produced by Shaun Tai.