Andreas S. Weigend, Ph.D. speaks with Sean Ammirati (CEO of mSpoke) and Walker Fenton (NewsGator).
Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.
Sean Ammirati embodies extraordinary. From his humble beginnings as a FoxPro programmer for hire in 8th grade (his client would send a car for him) to a resume that reads like a Whos Who of A-list employers, Sean has been driving to make a difference. Once an aspiring programmer, Sean has found his niche as a new technology evangelist. Currently, this manifests itself in his passion for helping publishers to revitalize their online content with mSpokes adaptive personalization solutions.
Walker Fenton began his career in the Internet working for Netcom Online Communications, the first nationwide dial-up Internet Service Provider, and has since been involved with several start-ups including dbDoctor, Inc. and Xaffire, Inc. Walker received a BA in Economics from Colby College and has an MBA from Regis University.
Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.
Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.
David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.
David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.
This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.
Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)
Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?
Ted Shelton is currently CEO of The Conversation Group. Ted has spent the past 20 years working in the high tech industry, as a software developer and executive in both public and privately held companies. Prior roles include Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere.
Nobody likes being interrupted by irrelevant marketing messages. In this 7-minute conversation after class at Haas, Ted Shelton and Andreas Weigend discuss how sharing data leads to higher expectations towards relevance and serendipity.
Want to be PHAME-ous? Starting with a Problem, coming up with Hypothesis, that then suggest different Actions, defining a rich set of Metrics, and then getting the answers by running Experiments: This is the PHAME framework. it is explained in these two videos of Andreas Weigend’s keynote at the Facebook Developer Garage (March 25, 2009, San Francisco, more at kontagent.com/blog).
Who: Andreas Weigend (Data Mining Professor at Stanford and Former Chief Scientist at Amazon) – Keynote Speaker.
Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.
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