Andreas S. Weigend, Ph.D. speaks with David Riemer (ex-Vice President of Marketing at YAHOO!) currently an executive in residence at the Haas School of Business, University of California Berkeley.
Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.
David Riemer is one of the leading marketers in the Internet industry. He spent the last decade developing and bringing great products to web users worldwide. Following his career as an ad agency President, David brought his strategic and marketing leadership to two start-ups and an internet titan, Yahoo!. In various roles over six years at Yahoo!, David led the marketing teams on both the BtoB and Consumer sides of the business where he managed marketing for virtually all of Yahoo!’s products across their customer base of 500M users.
David is now advising emerging Internet and consumer technology companies. He specializes in helping businesses clarify their product strategy, go-to-market approach and business model. David also serves as Executive-in-Residence at Haas Business School (Berkeley). David earned his undergraduate degree from Brown University, and an MBA from Columbia University. He lives in Berkeley, California with his wife and two (very web savvy) teenage children who help keep him honest.
This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.
Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)
Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?
TECHAFFAIR shares a unique insider’s perspective into the ever-changing (and exciting) technology world.
How? By creating original broadcasting media documented at V.I.P.-only tech events; TECHAFFAIR provides exclusive content and interviews with tech giants, while spreading invaluable knowledge for those who do not have access to Silicon Valley, the heart of the Bay Area and world-changing innovation.
TECHAFFAIR is your 'master' key to the biggest technology companies including:
