This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.
Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)
Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?
While at the Ogilvy conference a few years ago (February 16th -17th, 2006 in Barcelona | Ogilvy GSM Conference: “Intention, Attention, and Interaction”), Anil of Mobuzz TV sat down and had a chat with Andreas Weigend about Web 3.0 and the future of interactivity.
In this video, Andreas predicts that Web 3.0 will offer “incentives” for the user; with incentive driven sites such as Live.com and their cashback program, Andreas proves himself as a visionary.
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