Technorati is an Internet search engine for searching blogs. As of June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a portmanteau, pointing to the technological version of literati, or intellectuals.

Peter Hirshberg and Andreas Weigend have a fascinating discussion covering the following topics: the future of Twitter, People 2.0, Web 2.0, TV and books: are they going away?, the use of media and its meaning, shared moments, early film & stage (D.W. Griffith), birth of radio, Facebook, Google and much more!

A Silicon Valley executive, entrepreneur and marketing specialist, Peter Hirshberg might just be the definitive voice on how new technology affects business and culture.

The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.)

Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption – and how they’ve changed, both online and off.

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

Video filmed and produced by Shaun Tai.

This TechAffair.com exclusive gives a glimpse into the fourth class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: April 16th, 2009, Class 4
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

This TechAffair.com exclusive gives a glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley.

Date: March 19th, 2009, Class 1
Course title: Marketing 2.x: The Social Data Revolution
Course number & semester: MBA 267, Spring 2009-B
Location: Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Video filmed and produced by Shaun Tai.

Speaking of Jeff Bezos (chief executive officer and chairman of the board of Amazon.com), did you know he was on the cover of TIME Magazine? Check out this cool poster…