Eminem and Bruno (Sasha Baron Cohen) get into an odd squabble at the MTV Movie Awards. The event has caused a stir, and shock at the MTV Movie Awards, leaving ‘anti-anything’ rapper Eminem red-faced in an apparent stunt gone bad at the star-studded ceremony in Los Angeles, California (May 31, 2009).

Eminem cursed out Cohen (of course MTV bleeped out the words), before bodyguards threw the shock-actor off of the rap megastar. Eminem got out of his seat and walked out of the event. He had performed minutes earlier live on stage to a standing ovation. Stunt or not, the whole ordeal was quite entertaining and quickly spread word-of-tweet via twitter and visible to the world online via YouTube (thus making it to TECHAFFAIR).

Justin Long is NOT Cool (think Dodgeball, think Herbie)… nor does he make us want to purchase an Apple (think “Get a Mac”). In a recent eMarketing MBA course at UC Berkeley, one graduate student even felt disrespected and offended by Apple’s ongoing advertisement campaign:

“The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company’s advertising agency. Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the ads in the campaign have become easily recognizable because each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac running Mac OS X (“Hello, I’m a Mac.”), while a man in a more formal suit-and-tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows (“And I’m a PC.”). The two then act out a brief vignette in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal, stuffy and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. Some recent ads have shifted focus away from comparing features of the computer systems to a more general comparison. The most recent ones, however, are mainly concerning Microsoft’s latest operating system, Windows Vista.

The original American ads star actor Justin Long as the Mac and author and humorist John Hodgman as the non-Mac PC, and are directed by Phil Morrison.” Source: Wikipedia

What the controversial advertising campaign does teach us is that traditional advertising (television spots) mixed with Web 2.x (i.e. twitter), namely word-of-blog / type, creates a unique forum for bi-directional communication and dialogue. Check out these creative, yet clashing video advertisements courtesy YouTube:

“Hi, I’m a Mac, and I’m a PC” Full TV Advertisements (15 total combined)

“I’m a PC” Full TV Advertisement

Laptop Hunters $2000 – Sheila gets an HP HDX – Full TV Advertisement

So who wins – Mac or PC? Or is it really, choosing your poison???

TechAffair.com sits down with Andreas S. Weigend, Ph.D. former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems. Here, Andreas tells us what the Social Data Revolution is: connecting data, social data.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems.

Andreas Weigend advises exciting startups and consults for established firms including Alibaba, Best Buy, Lufthansa, MySpace, and Nokia; helping some of the most brilliant entrepreneurs and executives around the world leverage user data to create innovative products and business models.

Video filmed and produced by Shaun Tai.

FYI: I connect to the internet with a Linksys WRT54G2 Wireless-G Broadband Router. Check it out!